I gotta hand it to Benefit's marketing team - they did an amazing job at creating buzz, hype and excitement over their new eye liner. I can't even remember the last time the beauty world got so excited about eyeliner! Sadly like with all things that get super hyped up, people have higher expectations and when those expectations are not met, they tend to be more vocal about it. This is what happened with this liner, I think, because the ladies on the Sephora website have not been very kind with their reviews.
I really like this liner. In the spectrum of non-pencil liners I prefer this over gel/cream formulas that come in the pot and that you have to use a separate brush to apply. Call me the Negative Nancy of gel eyeliners, but I just think that they're a pain in the ass and I'd choose a felt tip/brush tip liquid liner any day.
Now back to Benefit Push-up Liner - this isn't a liquid in a felt tip nor a gel with a brush. This has a gel formula in a unique angled rubberized applicator tip. The gel formula isn't as smooth and gliding like MAC Fluidline gel liner, it's more akin to a cream liner formula (like my Shu Uemura painting liner or the Smashbox cream liner). This is why I think many reviewers complain about it - the liner can skip a bit due to not gliding well against the rubber applicator. I think this is awesome for creating a graphic winged liner, so I don't mind going over a couple of times since it's what I have to do to get the line thicker anyway.
This is the easiest liner I've used when it comes to creating even graphic wings on both sides and it's due to the applicator... the angle of the applicator makes it effortless!
As for the formula - I got a solid 8 hours of wear with this without smudging or flaking. It faded a tiny bit at the end of the day but nothing super noticeable. It has a matte black finish, which I appreciate, and it was easy to remove at night with either Bioderma or an oil cleanser.
If you're a fan of a thicker, more graphic winged line, and you suck at achieving that look using gel liner and a brush, I think that this liner is definitely worth a shot. I like different liners for different looks (a liquid can't be beat for that sophisticated super sharp cat eye, a kohl is best for smudging, etc.) and I definitely have enough room in my heart and my makeup drawer for Benefit's Push-up Liner.
You can find Benefit "They're Real" Push-up Liner at Sephora, Benefit counters worldwide and Shoppers Drug Mart (my Shoppers Beauty Boutique had a big display of them by the checkout!)
Have you tried this liner? What do you think?