Saturday, July 26, 2014

Benefit "They're Real!" Push-up Liner Review

I gotta hand it to Benefit's marketing team - they did an amazing job at creating buzz, hype and excitement over their new eye liner. I can't even remember the last time the beauty world got so excited about eyeliner! Sadly like with all things that get super hyped up, people have higher expectations and when those expectations are not met, they tend to be more vocal about it. This is what happened with this liner, I think, because the ladies on the Sephora website have not been very kind with their reviews.


I really like this liner. In the spectrum of non-pencil liners I prefer this over gel/cream formulas that come in the pot and that you have to use a separate brush to apply. Call me the Negative Nancy of gel eyeliners, but I just think that they're a pain in the ass and I'd choose a felt tip/brush tip liquid liner any day.

Now back to Benefit Push-up Liner - this isn't a liquid in a felt tip nor a gel with a brush. This has a gel formula in a unique angled rubberized applicator tip. The gel formula isn't as smooth and gliding like MAC Fluidline gel liner, it's more akin to a cream liner formula (like my Shu Uemura painting liner or the Smashbox cream liner). This is why I think many reviewers complain about it - the liner can skip a bit due to not gliding well against the rubber applicator. I think this is awesome for creating a graphic winged liner, so I don't mind going over a couple of times since it's what I have to do to get the line thicker anyway.



This is the easiest liner I've used when it comes to creating even graphic wings on both sides and it's due to the applicator... the angle of the applicator makes it effortless!


As for the formula - I got a solid 8 hours of wear with this without smudging or flaking. It faded a tiny bit at the end of the day but nothing super noticeable. It has a matte black finish, which I appreciate, and it was easy to remove at night with either Bioderma or an oil cleanser. 

If you're a fan of a thicker, more graphic winged line, and you suck at achieving that look using gel liner and a brush, I think that this liner is definitely worth a shot. I like different liners for different looks (a liquid can't be beat for that sophisticated super sharp cat eye, a kohl is best for smudging, etc.) and I definitely have enough room in my heart and my makeup drawer for Benefit's Push-up Liner.

You can find Benefit "They're Real" Push-up Liner at Sephora, Benefit counters worldwide and Shoppers Drug Mart (my Shoppers Beauty Boutique had a big display of them by the checkout!)

Have you tried this liner? What do you think?

xx

Sandra

24 comments:

  1. i'm on the fence about it. some days it seems like it's just a hassle to use and other days it glides on with no issue... i've heard some swear it is amazing on the waterline so i may try that as well. the staying power is what's keeping me happy but some days it seems to flake off and smudge my cheeks. i'm thankful i got the sample of it from sephora before i decide if i want to buy the full size!

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  2. I have seen enough of this liner to know that I don't need to try it. (no real-life Benefit counter in this country, but we can get it online.). I am, on the other hand, very happy with my Bobbi Brown gel liners in pots and her extra fine eyeliner brush, since an extrafine line is what my hooded eyes need. Just goes to show, different strokes for different folks :).

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  3. The Sephora wishlist for my trip to the US just keeps getting bigger and bigger. I blame you Sandra.

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  4. I've heard such mixed reviews of this one- glad you're liking it! Love the winged liner you created with it :)

    -Jen

    www.vibrantbeautyblog.com

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  5. l absolutely fell in love with your blog, following you!<3
    Make sure you also check out my blog and follow me as well.

    http://fashionableperfection.blogspot.nl/

    Love John Setrodipo

    ReplyDelete
  6. I've heard mixed reviews, and honestly, I just don't think I would be any good at the application haha! I agree about the hype - last time I think was Naked 3 Palette. Everyone went nuts!

    Kate | themintedbeauty.com

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  7. I'm really excited to try this liner. It looks easy to use, which I need since I always struggle with the winged look. May I ask what lipstick you're wearing? It's a gorgeous colour on you.

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    Replies
    1. thanks!! I am wearing YSL rouge volupte shine in color #5 i believe. I also find it easy to use, just stamp it on and the wing is created!

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  8. I agree marketing did an amazing job in promoting and creating buzz about this product! I haven't tried it only because I am terrible at eyeliner. I'll stick to my regular liquid pen. It's hard enough work as it is! You seem to create a beautiful winged liner look in your pictures. Just one of those things that's not for everyone.

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    Replies
    1. it's just as easy to maneuver as a liquid pen! i think it's worth a try :) ive been terrible at liner for years. gel with brush is the bane of my existence haha

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    2. Ahah totally see myself in this comment lol!

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  9. I adore this liner :) I've been wearing it almost everyday since I got it more than a month ago and it's a first for me in the eyeliner department! I've done a review too where I sing its praises ;) xx

    gyudynotesofbeauty.blogspot.com

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    Replies
    1. yay!! glad you love it too. there's nothing worse than buying something hyped up and being disappointed

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  10. This eyeliner looks really good, really need to buy it!

    www.jenems.blogspot.co.uk

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  11. Hey! I love your eyeshadow - what is it?

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